Understanding 10DLC: The New Standard for Business Texting

Team IPFone

General, SMS Manager, Uncategorized

What is 10DLC?

10DLC stands for “10-Digit Long Code,” a new system that carriers in the United States have implemented for business messaging through standard phone numbers. Unlike short codes, which are shared across multiple organizations, or personal phone numbers, which aren’t designed for high-volume messaging, 10DLC offers businesses their own unique phone number. This system is designed to support a high volume of messages and provide enhanced deliverability and reliability.

Who Implemented 10DLC and Why?

Major wireless carriers, including AT&T, Verizon, and T-Mobile, led the move to 10DLC. This shift aims to improve customer experience, reduce spam, and enhance the security of text message communications. By moving businesses to 10DLC, carriers are ensuring that businesses have a legitimate and stable way to communicate with their customers.

When Does 10DLC Apply and When Does It Not?

10DLC is specifically designed for business messaging. It applies when businesses need to send text messages to customers, such as appointment reminders, marketing messages, and customer service communications. It does not apply to standard person-to-person (P2P) texting, which can continue using regular phone numbers.

Why is 10DLC Important?

10DLC is crucial because it legitimizes business texting by providing a dedicated channel that balances high throughput (the ability to send a large number of messages quickly) with strict compliance standards. This helps businesses maintain trust with their customers, ensures messages are delivered reliably, and reduces the risk of being blocked or labeled as spam.

Who Needs to Register?

Any business that intends to send text messages to customers at a large scale must register their 10DLC. This includes small and medium-sized businesses, large enterprises, and any entity using SMS for promotions, alerts, or customer engagement. Registration involves providing details about your business and the type of messages you plan to send.

How to Register for 10DLC with IPFone

To register for a 10DLC with IPFone, contact our support team or your dedicated project manager directly. The process involves submitting a registration form, which can be completed digitally via our website at IPFone 10DLC Registration or manually if preferred. Our team will guide you through the necessary steps to ensure your business is compliant and set up for success with 10DLC messaging.

What Happens if Companies Don’t Comply?

Non-compliance can lead to several consequences. Carriers may block unregistered messages from reaching customers, or impose heavy fines on businesses that fail to adhere to 10DLC rules. Furthermore, non-compliance can lead to a poor customer experience, as messages may not be delivered as intended.

In Summary

10DLC represents a significant step forward in business communication, providing a reliable and compliant way for businesses to engage with their customers via text. By registering for 10DLC, businesses can ensure that their communications are both effective and secure, maintaining trust and deliverability. For small businesses, embracing 10DLC means staying competitive and responsive in a digital world where customers appreciate and expect prompt and professional communication.